FFC NL 2025 TALKS
FFC UK 2025
From Theme Parks to Flow: Mapping Platforms for Real Impact
MEET THE SPEAKERS
Andrea Klettke
Change Manager & Release Train Engineer
Andrea studied physics to understand the flow of the world – now she works to improve the flow of teams and organizations.
She combines analytical and coaching skills to find the right change and make it easier for both people and organizations to work well.
Through her consulting work, Andrea has seen how shared services are often the quiet backbone of success. She’s passionate about practical tools that support better org design and empower those who make the whole system run smoothly.
Gielen Rojas-Lopez
Independent Strategy Consultant - ValueCraft Studio
With over 25 years blending strategic expertise and hands-on execution across business and technology, I have hands on experience in IT Service Management, Business Analysis, Service Design, Enterprise Architecture, and Cloud Consulting. Throughout my career I've partnered with private and public sector organisations, including working for major cloud providers like Microsoft and VMware.
This diverse background has enabled me to build extensive expertise. I firmly believe that, much like ecosystems, organizational improvement must embrace interconnectedness and continuous adaptation.
A persistent optimizer, continuous learner, and advocate for systems thinking, I believe frameworks and methodologies should facilitate—not dictate—progress. This is why I created 'unframed by ValueCraft Studio', a set of thoughts and questions to invite people to think laterally, to ideate 'together', to have purposeful conversations between disciplines, teams, and avoid siloed thinking.
I’m fluent in both English and Spanish.



