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FFC NL 2025 TALKS

FFC UK 2025

Creating Momentum with The Value Flywheel Effect

Technology strategy is complicated and disruption is a constant. How do you know that the path you are on will work out - you don’t. Are you struggling with complexity, inertia and problems? It’s time to stop spinning your wheels and start building real momentum. Join David Anderson, author of The Value Flywheel Effect, for a session dedicated to breaking this cycle. He will share tried-and-tested mechanisms to build a self-reinforcing engine for innovation, accelerating value delivery. The Value Flywheel Effect is a proven framework that empowers teams to achieve accelerating cycles of learning, delivery, and value through focused modernization. In this talk, you'll learn: Creating Flow: Modernization is about movement. The balance between solid foundations and rapid progress are important. Keep it Simple: Learn how leveraging standards for technology, architecture, patterns, and practices creates safety. The Right Tech: Explore how combining cloud infrastructure, architecture, services, and techniques can eliminate undifferentiated heavy lifting. Drawing on real-world experiences, this session will equip technology leaders with the insights to shape a robust strategy. The ultimate goal is to foster readiness for future challenges. We'll demonstrate how the momentum you cultivate today will enable you to harness tomorrow's technologies.

MEET THE SPEAKERS

David Anderson

Author, The Value Flywheel Effect

David is a technical leader who enjoys writing and speaking about the leading edge of technology. Starting as a Software Engineer in leading telecom companies (including Three, Nokia and Ericsson), David moved to Liberty Mutual in 2007 and continued to drive technology change and cloud adoption. As a practicing Architect with G-P, he continues to empower and enable peers on Serverless First, Well-Architected, Engineering Excellence all to enable digital, AI, improved time to value and high-performing teams. His book, The Value Flywheel Effect - Power the Future and Accelerate Your Organization to the Modern Cloud (https://itrevolution.com/the-value-flywheel-effect/ ), was published by IT Revolution in the fall of 2022 and continues to inspire modernization journeys. He is based in Belfast, writes on The Serverless Edge (http://theserverlessedge.com), is the lead organizer for ServerlessDays Belfast, is a member of the Wardley Mapping community and on Twitter/Threads at @davidand393 and @david-anderson-belfast on LinkedIn.

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