FFC NL 2025 TALKS

In this presentation, we will discuss the multi-year journey of Circle K's eMobility organization as it scales to support growth from Norway to European and global markets. The eMobility organization began as a small team focused on validating the electric vehicle (EV) charging business in Norway. However, due to its success, it quickly had to shift from "validating to scaling" and expand to various countries and multiple products in an industry that is still in development. Throughout the talk, we will share valuable "mistakes", lessons learned, experiments, methods, and practices we have employed during this journey. We will particularly emphasize the importance of breaking down functional silos within the organization as a means to support sustainable scaling. Initially, we focused on overcoming the Product and Technology silos. Still, in time, we went further to develop truly cross-functional value streams, also involving and continuously engaging with marketing, sales, operations, and other disciplines, with the goal of defining the best ways to support the activities necessary for rapid and sustainable business growth. We have employed various ideas and techniques, including Domain-Driven Design, Team Topologies, Wardley Mapping, and others. However, you will see that there are no silver bullets. The secret is embracing this as a continuous improvement process, involving people with knowledge and expertise, maximizing learning, and empowering value streams and their teams to drive the necessary design and decision-making with a clear long-term vision.